Contemporary sports venues are no longer just designed for the players and the spectators. Sponsors have a huge influence on the design, as clubs and sports teams need to provide sufficient exposure for sponsors.
Billions of people watch and follow sports around the world. This creates limitless opportunities for sponsors to market their products and services. iGaming sponsors are increasingly using sports venues and stadiums to market their gambling platforms. Every sports field or stadium has designated areas where sponsors can be recognised.
The iGaming industry is expected to be worth about USD 92.9 billion dollars in 2023, and it’s expected to grow exponentially in the coming years. Market research indicates that iGaming advertising campaigns that take place within a stadium or sports field pique the interests of avid gamblers, as it allows them to access limitless gambling opportunities on their mobile.
The casino brand can be advertised in a variety of ways in the sports stadium. The brand can be displayed on a sign along with the outfield fencing. The brand can also be painted on the grass of the field in full view of spectators in the stands. Displaying the brand in different parts of the stadium will help to garner brand recognition among sports fans.
The iGaming sponsor pays the sports venue or team to have their ads placed on sports clothes, gear, equipment, bathroom walls, stadium seats, banners, and in various other places. Popular sports venues that offer to advertise brands include NFL stadiums, NBA arenas, golf courses, and Nascar tracks, among others.
Spectators can even stay in their seats at the stadium and engage in sports betting or gambling via mobile. Griffon Casino UK allows gamblers to access real money games without moving from their seat. Winning real cash while watching live sports has never been easier. iGaming operators can use a variety of incentives to attract players.